Throughout the course of your career, you will likely work with buyers and sellers of many different backgrounds. As a REALTOR® sworn to uphold a strict Code of Ethics, you must treat all clients equally, regardless of their race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. The REALTOR® commitment to diversity and equality is perhaps the strongest in real estate, even going a step farther than the federal Fair Housing Act, which does not include sexual orientation and gender identity as protected classes against housing discrimination.
The mind science experts at the Perception Institute(link is external) present an online workshop to help members avoid implicit bias(link is external) in their daily business interactions. Drawing upon the latest evidence-based research(link is external), Perception explains how our brains’ automatic, instant association of stereotypes with particular groups can cause us to treat those who are different from us unfairly, despite our best intentions and often without our conscious awareness. Perception then applies these concepts to the everyday work of REALTORS®, and offers strategies to override bias in order to convey respect, ensure fairness, and improve business relationships.
Want to go deeper? Take the Implicit Bias test(link is external), and watch for future offerings from Perception and NAR.
For REALTORS®, Agents, and Brokers
At Home with Diversity® Certification
NAR's At Home with Diversity® certification is a 6-8 hour course that focuses on teaching those involved in daily real estate transactions how to best work with and serve diverse consumers. Learning how to transact business in culturally competent ways makes good business sense. Participation earns credit toward the CIPS, CRS and PMN designations as well as fair housing continuing education and the NAR At Home with Diversity® certification.